EXPOSURE: YOUR AD’S TOTAL IMPRESSIONS
Skip the Dishes received a 25% Display bonus!
During your campaign, we know there were 314,560.12 minutes when your target audiences was staring at the ads during their elevator ride. Yup, that is more than 5,242.67 hours of focused attention! That means a discounted campaign CPM of $1.76! Where 76.70% of the time your audience was paying attention to the advertising.
Using anonymous Facial Detection Technology, we can see who viewed the ads – breaking it down by age, gender, average duration of stare, and number of glances. As such, ads can be tailored to a particular demographic and even destination.
What is duration of stare?
Total time spent in front of the screen.
What is average attention?
The amount of time spent staring directly and intently at the 10 sec advertisement.
What is number of glances?
Looking at the screen, then away, then back, counts as a glance.
How to calculate total attention time:
Average Attention Time x Total Impressions = Average Attention Time Spent on Ad.
We’re delighted to be able to offer you display bonuses. But remember, these are distributed based on a first-come, first-serve basis. So please get in touch early to optimize on your next campaign!